- Margot Robbie dislikes movie trailers that reveal too much, preferring an element of mystery.
- Robbie suggests using shorter teasers, called tasters, instead of traditional trailers for marketing purposes.
- Robbie praises Saltburn writer, producer, and director Emerald Fennell’s storytelling skills and her ability to immerse viewers in her films.
Margot Robbie is outspoken about her dislike of film trailers that reveal too much about the film they represent. As an actress and co-founder of Los Angeles production company LuckyChap, she believes that marketing should leave an element of mystery to engage audiences. Robbie suggests using shorter teasers, called tasters, instead of traditional trailers, as she believes that giving away too much of the film can spoil the viewer’s experience.
In an exclusive interview with Variety, Robbie said: “There’s got to be an element of mystery. I hate trailers that have the whole movie condensed to two minutes. Everyone’s like, ‘It tested really high.’ Of course, it did; you gave someone the whole movie.”
Referring to the marketing challenges of the film Saltburn, directed by Emerald Fennell, Robbie shared her idea of using tasters, saying: “Why can’t we do something called tasters, and it can be seven to 10 seconds? And everyone’s like, ‘Yeah, let’s do that then. If it works, cool, and if it doesn’t…’”
Robbie praised the storytelling skills of Saltburn’s writer, producer, and director Emerald Fennell, citing how she can immerse viewers in her films. Robbie said: “It didn’t feel that shocking in the script, because Emerald immerses you into a world so quickly. She’s so masterful at tone and plot; she gets you into it so quickly — you’re just immediately like, ‘I’m in this world.’
Discussing Fennell’s approach to the material, Robbie explained: “I think she wanted you to be equally as disgusted as you are titillated, and equally as shocked as you are by finding that depravity in yourself. She gets in your brain and she kind of taps into the most depraved parts of it, so that you’re complicit in the story.”